It is with great pleasure that we announce that Barry Moore the founder of the very successful Phoenix Tools independent retail business has joined Even Strokes as Director and owner. Along with MX Vice founder James Burfield both Barry and James will head and run Even Strokes going forward. It’s an exciting time for the online business that was started in November 2019 and has continued to organically grow through social media and it’s rider program that everyone is talking about.
The business was created initially to support MX Vice through the first 24 months of business to help with cash flow after MX Vice was purchased, but now MX Vice is in a strong position, the focus is now on growing Even Strokes into a large UK online retailer.
Barry Moore has 26 years experience in retail and has a formidable eBay presence, the strengths Barry has through his vast experience and knowledge will help Even Strokes grow, coupled with the company's social media strategy there is now a great balance to the business.
The company currently sells ARMA, Asterisk, Fly, Seven, Bell, Oakley, MAXXIS, Motorex, 6D, Prox, Wiseco, Rekluse, Acerbis, Polisport, RFX, Yoko, Kite and many other brands.
In June 2021 Even Strokes opened a warehouse in France as a solution to the disruption that was caused from Brexit and the business is growing steadily.
James Burfield - Founder & Director of MX Vice & Even Strokes
Even Strokes was created to assist monetarily to MX Vice when we bought the business back. We were forced to take action because of a shortfall and this was the only option we had with no income coming into MX Vice in November 2019. Luckily MX Vice is now coming back to full strength and Even Strokes is gaining pace, but my knowledge in retail was lacking as I’m more focused on marketing and digital. Barry came in to record a podcast and was impressed with the business and wanted to see if there was an opportunity to work together on Even Strokes. Barry has 26 years retail experience and running one of the most successful eBay stores for tools, will bring a wealth of knowledge and experience to the business. The very successful Phoenix Tools Kawasaki team will now be renamed Phoenix Tools Even Strokes Kawasaki to help market Even Strokes further. It’s great for me to have someone to bounce ideas off of and also someone to help guide me through the coming challenges.
Barry Moore - Founder and Director of Phoenix Tools & Even StrokesWhen James and myself first spoke about the possibility of me joining evenstrokes as a director it didn’t take me long to make my decision, I’ve known James for many years and we are both passionate about motocross and have a similar vision in putting back into the sport we both love. I was impressed with the setup and James and his team have already built a strong foundation to grow the business into one of the leading online shops in the U.K. and France. It’s going to hard work with ups and downs like all businesses but exciting times are ahead.